Particularly in light of the current hyper casual market, retaining users has become paramount for gaming app developers. Richer gameplayīecause hybrid casual games are bringing in more complex graphics, characters, and other gaming mechanics, these games offer richer gameplay than their hyper casual counterparts. This will allow a game that would normally be labeled as mid-core to appeal to a wider audience.

Users should be able to instantly play their app, understanding how the app functions right after installing it. App developers are trying to create hybrid apps with the same level of accessibility. The most significant pointer taken from hyper casual games is their accessibility. As such, developers need to diversify hyper-casual games, and often choose to recreate their hyper casual as a hybrid Accessibility In other words, the hyper casual gaming market is crowded. The need to stand outĪccording to data from Azur Games in a guest article on Pocket Gamer Biz, in January 2023, the same number of prototypes for hyper casual games were released as in the entire year of 2021. To learn more about the different strategies available, read A beginner’s guide to mobile app monetization strategies.īy combining the benefits of two different genres and avoiding their weaker areas, developers can create a game that meets the following needs. It should be noted that while some hyper casual games turn to in-app monetization, most use a collection of banner, video, and playable ads. However, with a few taps, or by watching a rewarded video ad, users can earn in-game incentives. In idle gaming, the game continues without the user’s interactions but moves exponentially with a user’s interaction.įor example, in the app Cats & Soup, a user can stop tapping within the app, but the cat characters will keep moving. In fact, a subcategory has emerged known as idle gaming which takes the term “hyper casual” to the extreme. As users are likely playing hyper casual games while waiting in line or on public transportation, session lengths are short. Think of it as a “tap-to-play” game, whereby users only need to tap their phones a couple of times to play. A hyper casual game is typically built on a singular, core mechanic, like shooting an arrow at a target or rolling a ball through a track.

As the name suggests, hyper casual games go beyond the simplicity of casual gaming apps and offer the most straightforward gameplay of the gaming app verticals.

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